The Latin Music Digital Summit 2009 - March 25, 2009 2 - 8:00 pm

The Latin Music Digital Summit is the first event dedicated entirely to the Latin music industry. This event is best described as a collective of industry insiders with one goal: to discuss today’s digital transformation of the music business pertaining to the Latin American Market.

SESAC Latina is proud to announce the First Annual Summit dedicated to Digital Music as it relates to the Latin Music Market. Join us for a panel discussion with music industry executives as well as technology experts followed by a performance featuring SESAC affiliates, Chris Syler, Manuela Mejia and Ex Norwegian.

Registration is free but limited.

http://latindigitalconference.eventbrite.com/

REGISTRATION OPENS AT 2:00 PM

Panel: The Future of Latin Music in The Digital Age 3:00 - 4:30 pm

social media, online marketing strategies, DRM , music downloads, P2P file sharing

Moderated by	http://www.sesaclatina.com
	Kenny Cordova, Associate Director, Writer/Publisher Relations for SESAC Latina Kenny’s experience in the music industry is backed with an expansive education in different fields of the business.  Some of these include, musician, label A&R, music publishing, audio engineer, production and currently Head of the SESAC Latina Miami office.  At SESAC, Kenny works closely with songwriters and publishers and oversees the Miami office operations.  He is also an active member of the Latin Recording Academy and a Recording Academy Florida Chapter Board Governor.
Panelist	http://www.universalmusic.com
	John Echevarria, Executive VP of Operations for Latin America of Universal Music Group International Mr. Echevarria oversees all operations of the business in the region, including manufacturing, distribution, neighboring rights and other ancillary income. Previously, Mr. Echevarria served as President of Universal Music Latino from 2001 until early 2008, and was responsible for the Company's operations in the US Latin market. During his tenure as President of Universal Latino, Mr. Echevarria played a key role on the development of Latin stars Juanes, Paulina Rubio, Luis Fonsi, among many others.
Panelist	http://www.yahoo.com
	Javier Garcia, Director of Market Development for Yahoo Latin America Javier Garcia is the Director of Market Development for Yahoo Latin America, responsible for conceptualizing and executing digital communication experiences for Yahoo clients in the region. Previously, he was overseeing both Programming and Product development for Yahoo’s media Hispanic portals in Latin America and the U.S. Javier has 9 years of experience in Media and Telecommunications including consumer marketing for Sprint and management consulting for Fortune 500 companies such as Disney, Hewlett Packard and AT&T. Javier holds an MBA from The Wharton School of Business and an MA International Affairs from the University of Pennsylvania
Panelist	http://www.myspace.com
	Manuel J. Miravete, Vice President of US Hispanic Sales & Strategy for MySpace.com Manny Miravete joined MySpace in September of 2007 where he is Vice President of US Hispanic Sales & Strategy. In this role, he is responsible for the evangelization of MySpace’s Hispanic audience comprised of 11mm Hispanic profiles and the monetization and strategy of MySpace Latino. He is also charged with managing and developing MySpace’s relationships with Fortune 500 advertisers, US Hispanic agencies, interactive agencies and traditional agencies targeting US Hispanics. MySpace Latino’s current client roster includes McDonald’s, Heineken, Toyota and Sprint.
Panelist	http://www.digi-cards.com
	Gerardo Ortega, CEO of Digi-Cards.com Son of world renowned mexican opera singer Cristina Ortega, Gerardo has been around music all of his life. A constant promoter of Latin recording artists as well as the Recording Academy in the United States and abroad he was president and founder of Vital Entertainment Group (an artist management company) dedicated to promote independent and upcoming recording artists. Gerardo an Engineer by trade is now the CEO & Chairman of Vital Digital LLC. where he is worldwide patent holder and inventor of digi-cards a full music album & media delivery card. From 1993 until now he has hold various managerial positions in the advertising, publishing, printing and entertainment business.
Panelist	http://www.terra.com
	Jorge Mercado, Director of Marketing of Terra Networks Jorge L. Mercado has been Director of Marketing for Terra since 2007. Mercado's responsibilities at Terra.com include defining new advertising solutions for marketers, leading event planning and sponsorships, and influencing content decisions relevant for the U.S. Hispanic audience.
Panelist	http://www.iodaalliance.com
	Erol Cichowski, Latin/South America Content Manager, IODA - Independent Online Distribution Alliance Erol is the Latin/South American Content Manager for the Independent Online Distribution Alliance (IODA), the industry-leading digital distribution company for the global independent music community. Erol has lived in South America for the past 6 years where he has been instrumental in working with labels from countries like Brazil, Argentina, Mexico, Uruguay, and Chile to develop their digital business and overall digital presence. At present, IODA represents the largest catalog of Latin content in digital representing labels like Discos Fuentes, Premium Latin, Joey Records, Biscoito Fino, MCD, DBN Discos, and others. Erol is currently based in Mexico City.
Workshop Presentations 5:00 - 5:30 pm
Presentation	How to market your music to a worldwide audience using the internet!
	Jack Hernandez, Founder of The Latin Digital Conference, TOPMEDIA, Inc. Jack is the founder of The Latin Digital Conference as well as the founding president of Steady Vibes Music, an independent digital music label. After graduating with a B.A. degree in Multimedia Communications, including a minor in Commercial Music, he embarked a new journey pursuing a career in Media Management, majoring with a Masters in International Business. His passion for media has taken him to work at some of the biggest media-related companies in the world, including Yahoo! (Internet) , Publicitas (Advertising), Clear channel (Radio) & Legg Mason Investments. (Asset Management).
Presentation	The importance of social media as an advertising vehicle to connect with fans in a digital age
	Chris Yates, Vice President of Advertising Sales and Strategy, Multiply.com Chris is responsible for all advertising sales and strategy for Multiply, Inc. (http://multiply.com). Prior to joining the team, Chris was the Advertising Sales Director at 1020, Inc. In this role, he launched the company’s East Coast Office, based in New York City, and was directly responsible for revenue generation for 1020's Placecast. In 2005, Chris joined Precision Prospects as Vice President to launch the business and oversee all aspects of Sales and Business Development. In his more than 15 years of sales experience with both online and print outlets, Chris was instrumental in launching Nick.com and NickJR.com for Viacom/MTV Networks, and in the development of STMN.com at Scholastic, Inc. He has represented some of the country's leading media companies, including Ziff Davis, Viacom, Primedia, Scholastic, Inc. and Wenner Media.
Networking Reception & Live Music Performances 5:30- 7:00 pm
	Ex-Norwegian - http://www.exnorwegian.com
	Manuela Mejia - Manuela Mejia Myspace
	Chris Syler - Chris Syler Myspace

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